DHDR Doberbutts tee design mockup on female model

Doberman Rescue fundraising tee design

Sometimes a project comes along that’s a magical fit. That’s how I felt when a friend asked if I’d be interested in working on a t-shirt design for a local Doberman rescue organization with one of her colleagues. Not only was it great timing, it was perfectly in line with my love for designing for pets. The project is for a great cause — raising funds to support the rescue and placement of Dobermans. Although there are a number of causes I believe in, helping animals is the one I focus on. Christy, the Executive Director of Desert Harbor Doberman Rescue, already had a…

Oxford Dogma branding image

Oxford Dogma Brand Development and Collateral

Starting a handmade business is a sizable investment, and I’m grateful to have the skills to create the brand strategy and implement it myself! Setting the foundation I started the branding process by solidifying the Oxford Dogma purpose, values, and style keywords. Purpose For all pets to feel loved Values balance conscientiousness dependability details sincerity knowledge Style keywords subtle authentic timeless In addition, I chose a few words that represent how I want my customers to feel when they buy and use my products: smart purposeful confident Throughout the course of running my business, there are lots of occasions where…

Arizona Artisans Collective logo concept

Arizona Artisans Collective Logo and Branding

In the summer of 2016, an Arizona-based artisan decided to form an organization specifically for Arizona makers and artists — Arizona Artisans Collective. When I received an invitation to join the community and help shape the direction of the collective, I jumped at the chance to participate. As it turns out, many of the participants were in the first year or two of their handmade businesses (like me with Oxford Dogma), and the energy and enthusiasm of that stage of entrepreneurship is really cool to be around. The organizer, Miriam (you can see her work at baldurstudios.com), put out a call after our first meeting for…

Ivy League Classics swatch detail | oxforddogma.com

A study in tweed

The story behind my Ivy League Classics collection I find the timelessness of tweedy, practical, refined-yet-casual, and time-honored menswear to be comforting. Like the mac and cheese of clothing. But, you know, classy mac and cheese. In our fast-paced, trend-focused world, it’s nice to be able to count on some things sticking around year after year. I remember my grandpa wearing tweed sport jackets around the house, not for any special occasion, but just because that was his style — solid, traditional, dependable, consistent. He smoked a pipe, and while I hated the smoke, whenever I catch the scent of that…