The Pocket Critter Interactive Dog Toy

The best thing about making the Pocket Critter is how delightful it is to watch dogs play with it and work to get the treats out of the pocket. It’s not just the dog that’s having fun — we humans get to have fun, too! With this soft, interactive dog toy, I wanted to put the Ivy League Classics twist on a toy. Many dog toys are focused on being bright or eye-catching (or noisy). But this toy is more subtle and understated. It’s classic and huggable. And it’s not industrial-strength. Being soft and cuddly, and filled with stuffing, it’s…

Why timeless design: a love letter to classic style

The faster life moves, the more I crave connections to the past — something with roots to ground me as today’s way of life whips me between shiny objects. To me, when things are designed with timeless style it helps provide that connection. I don’t care for┬átrends that come and go, creating piles of low-quality, discarded possessions in their wake because we’re sick of them. Timeless design is something to be counted because it endures through the years, comforting us with stability and permanence. I haven’t always felt this way, or at least I haven’t always understood that I felt…