Oxford Dogma branding image

Oxford Dogma Brand Development and Collateral

Starting a handmade business is a sizable investment, and I’m grateful to have the skills to create the brand strategy and implement it myself! Setting the foundation I started the branding process by solidifying the Oxford Dogma purpose, values, and style keywords. Purpose For all pets to feel loved Values balance conscientiousness dependability details sincerity knowledge Style keywords subtle authentic timeless In addition, I chose a few words that represent how I want my customers to feel when they buy and use my products: smart purposeful confident Throughout the course of running my business, there are lots of occasions where…

Arizona Artisans Collective logo concept

Arizona Artisans Collective Logo and Branding

In the summer of 2016, an Arizona-based artisan decided to form an organization specifically for Arizona makers and artists — Arizona Artisans Collective. When I received an invitation to join the community and help shape the direction of the collective, I jumped at the chance to participate. As it turns out, many of the participants were in the first year or two of their handmade businesses (like me with Oxford Dogma), and the energy and enthusiasm of that stage of entrepreneurship is really cool to be around. The organizer, Miriam (you can see her work at baldurstudios.com), put out a call after our first meeting for…