Starting a handmade business is a sizable investment, and I’m grateful to have the skills to create the brand strategy and implement it myself!
Setting the foundation
I started the branding process by solidifying the Oxford Dogma purpose, values, and style keywords.
For all pets to feel loved
In addition, I chose a few words that represent how I want my customers to feel when they buy and use my products:
Throughout the course of running my business, there are lots of occasions where I need to come up with a design for some kind of marketing collateral. One example I’m particularly happy with is the Summer/Fall 2016 Lookbook I created to help give people a sense of the full collection of my products.
This piece resulted in my single largest retail sale, making it a project well worth my time.
Another project that allows me to blend my love for pets with my design experience is the Custom Pet Portraits. I created a postcard to hand out at local market events and insert into packaging to help give people a sense of what they can get with this item.
Creating the branding and designs for my own product has been such an eye-opening experience. I highly recommend designers experiment with having their own product of some sort because it gives you a lot of insight into what it’s like to be the client, and helps you empathize with their goals.